The news in Quebec in 2009: the financial crisis and A(H1N1) dominate
Influence Communication releases its annual news summary for 2009
Montreal, December 16, 2009 - For the fifth consecutive year, Influence Communication has made public its annual summary of the news that captured the attention of Quebecers over the past 12 months. État de la nouvelle : Bilan 2009© analyzes the trends in the news as well as all of the news items published or broadcast in Quebec between January 1 and December 7, 2009. For the third year in a row, Influence Communication has also made public the results of similar studies it conducted among the media elsewhere in Canada and abroad.
In Quebec in 2009, almost a quarter of the news (24.4%) was dominated by the economy and health, notably the financial crisis and the A(H1N1) virus. However, the inauguration of Barack Obama was the biggest media event over a seven day period, with 18.9% media coverage. It ranked second among events garnering the greatest amount of media coverage in the past decade, surpassed only by the terrorist attacks of September 11, 2001.
The most overblown news item of 2009 and the winner of Influence's 2009 News Oddity Award was the Vincent Lecavalier trade talk of January 2009. With almost 12% media prominence over a 24-hour period, coverage of this news item was even greater than that afforded the death of Pope John Paul II in 2005. The most prominent international news story in Quebec was the inauguration of Barack Obama (18.9%), surpassing swine flu (3.7%)-as the A(H1N1) virus was referred to when the pandemic began spreading through the world-and the Gaza crisis (3.6%).
Internationally, close to one billion news items were collected during the analysis period. The global financial crisis (with media prominence of 6.6%), the inauguration of Barack Obama (2.9%) and the war in Afghanistan (2.6%) constituted the three news items most covered by the international media in 2009. It comes as no surprise that Barack Obama was the world leader who attracted the greatest amount of media attention on an international scale, with 9.2% coverage. Nicolas Sarkozy was a distant second at 1.8%, while Canada's Prime Minister, Stephen Harper, was ranked 18th. Michael Jackson (3.5%), Tiger Woods (3.0%) and Ronaldo (2.6%) constituted the non-political figures most covered by the media in 2009.
The various subjects examined by État de la nouvelle : Bilan 2009 include:
Overview of 2009
- The news of 2009
- 2009 News Oddity
- Summary of the decade
- Poor health, healthy sales
- Barack Obama: measurement and excess
- Me, myself and the media
- In Quebec, do we say sport or sports ?
- Social networks
- The summer in review
Top issues
- Quebec politics
- Canadian politics
- Economy and business
- Miscellaneous and justice
- Media, art and culture
- Sports
- Corporate news
- Natural phenomena
- Quebec stories covered in the international press
- Canadian news receiving the most coverage abroad
- Cross-Canada news
- International news
People
- Quebec public figures
- Public figures in Quebec caucuses who received news coverage outside their province
- Public figures in federal caucuses
Comparative study of media
- Quebec daily newspapers most cited on Quebec radio and television
- Canadian daily newspapers most cited on Canadian radio and television
- Print journalists most cited on radio and television
- Environmental coverage in newspapers across Canada
- Health coverage in daily newspapers across Canada
- Television networks most cited in Quebec newspapers
- Television networks most cited in Canadian newspapers
- Television programs most cited in Quebec newspapers
- Quebec radio stations most cited in Quebec newspapers
About Influence Communication
Established in 2001, Influence is Canada's premier news information broker. From its head office in Montreal, Influence conducts media monitoring for the majority of Canada's largest corporations. With its Interactive Communication Environment (ICE) system and network of partners across Canada and in 160 countries, Influence offers comprehensive monitoring, aggregation and analysis of print and broadcast media and more than 7,000 Internet news sites. Each day, Influence collects over 700,000 news items from around the world.
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