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| For immediate distribution |
1. Media Prominence Score - Top 5 news stories across Canada Week of April 6 to April 12 2010
| Top 5 news stories across Canada |
| Rank |
Events |
Media Prominence Score |
| 01 |
Tiger Woods comeback at the Augusta Masters |
2,24% |
| 02 |
Phil Mickelson wins the Augusta Masters |
1,91% |
| 03 |
Canadian economy: higher raise in 3 years |
1,07% |
| 04 |
Canada in Afghanistan / NATO offensive |
0,76% |
| 05 |
NHL: playoff's qualification |
0,73% |
2. First quarter review of the news across Canada
Influence Communication has prepared the ranking of the most mentioned events across Canada between January 1st and March 31st 2010.
- In a rare occurrence, Canada and Quebec’s top 3 are the same.
- 50% of the Canadian top 10 is composed of sports events compared to 70% in Quebec.
- Paralympics games are 4th in Canada and 40th in Quebec.
- Obama’s health reform is 14th in Canada and 35th in Quebec.
- Canadian presence in Afghanistan is 6th in Canada and 31st in Quebec.
- H1N1 flu is in 33rd position in Canada and 20th in Quebec.
| Rank |
Events |
Peak Periods |
Media Prominence Score |
| 01 |
Haiti's earthquake |
19-01-2010 |
25-01-2010 |
10.43% |
| 02 |
Vancouver 2010 - Olympics |
16-02-2010 |
22-02-2010 |
8.77% |
| 03 |
Super Bowl XLIV |
02-02-2010 |
08-02-2010 |
2.99% |
| 04 |
Paralympics Games |
16-03-2010 |
22-03-2010 |
2.65% |
| 05 |
NHL: trade deadline |
02-03-2010 |
08-03-2010 |
1.68% |
| 06 |
Canada in Afghanistan |
05-01-2010 |
11-01-2010 |
1.48% |
| 07 |
Air safety following the failed terrorist attempt |
05-01-2010 |
11-01-2010 |
1.46% |
| 08 |
The Oscars |
02-03-2010 |
08-03-2010 |
1.42% |
| 09 |
Federal budget |
02-03-2010 |
08-03-2010 |
1.40% |
| 10 |
World Junior Hockey Championship |
01-01-2010 |
04-01-2010 |
1.32% |
| 11 |
Prorogation of Ottawa Parliament |
26-01-2010 |
01-02-2010 |
1.12% |
| 12 |
The Maple Leafs acquire D. Phaneuf and J-S Giguere |
26-01-2010 |
01-02-2010 |
0.85% |
| 13 |
Ann Coulter's visit in Canada |
23-03-2010 |
29-03-2010 |
0.82% |
| 14 |
Obama: health reform |
23-03-2010 |
29-03-2010 |
0.82% |
| 15 |
Col. Russell Williams accused of murders |
09-02-2010 |
15-02-2010 |
0.81% |
| 16 |
Chile's earthquake |
02-03-2010 |
08-03-2010 |
0.80% |
| 17 |
2010 Australian Open |
26-01-2010 |
01-02-2010 |
0.74% |
| 18 |
Ottawa's throne speech |
02-03-2010 |
08-03-2010 |
0.73% |
| 19 |
Tiger Woods' comeback |
16-03-2010 |
22-03-2010 |
0.72% |
| 20 |
Death of 4 Canadian soldiers and 1 journalist in Afghanistan |
01-01-2010 |
04-01-2010 |
0.67% |
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About Influence Communication
Established in 2001, Influence is Canada's premier news information broker. From its head office in Montreal, Influence conducts media monitoring for the majority of Canada's largest corporations. With its Interactive Communication Environment (ICE) system and network of partners across Canada and in 160 countries, Influence offers comprehensive monitoring, aggregation and analysis of print and broadcast media and more than 7,000 Internet news sites. Each day, Influence collects over 700,000 news items from around the world.
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| Source : |
Jean-François Dumas
Président
Influence Communication
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